Einstein once said, “Imagination is more important than knowledge.” Wise words that ring true especially for kids, as imagination is an important part of their overall growth, fostering cognitive and social development and ingenuity – the building blocks for the thinkers of tomorrow.


Experts agree that early exposure to books is a great way to spark a child’s imagination and creativity. School libraries play a big role in encouraging kids to read and develop a sense of curiosity and adventure, especially in low-income areas where kids may not have access to books at home. However, most high-needs elementary schools in Canada don’t have the necessary funds to provide students with adequate access to books – in 2001 alone, teachers spent nearly $143 million of their own money to buy learning materials. What’s more, the average book available is at least 15 years old, and an ongoing lack of school funding has left bookshelves badly depleted.

Organizations like the Indigo Love of Reading Foundation help put even more books into the hands of children. The Foundation’s annual ‘Adopt a School’ program unites Canadian schools with Indigo stores in their communities to raise funds, which helps transform school libraries with new books and educational resources.

“There are a lot of children in Canada who don’t have one book at home and who rely on their schools to help them find the book that will ignite their imagination,” says Jennifer Jones, vice president of the Indigo Love of Reading Foundation. “The Indigo Adopt a School program supports under-funded school libraries by providing one book for every child, so they each have the chance to find their lifelong love of reading.”

To support an elementary school in your area, and contribute to fostering children’s literacy, visit your local Indigo store or go online to adoptaschool.indigo.ca to donate.


Written by Cleo Neufeld

Cleo Neufeld

Before meeting the love of her life, Cleo was a single mother to a beautiful little girl for many years. She shares her expertise in single parenting, building a relationship, living on a budget and more.